Deliverable
Brand Identity
Brand Guideline
E-commerce
Digital Marketing
Scope
Creative Direction
Conception
Graphic Design
Date
Mar 25, 2023
SIAN Wholesale - Where customer experience meets commercial growth
SIAN Wholesale is a major player in the FMCG distribution space, but their digital presence needed to reflect their scale, service and ambition. The new website was designed around the customer’s business needs, resulting in a user-friendly ecommerce experience that builds trust and accelerates conversions.
Bringing a market leader’s online experience up to speed
Despite their position as a leading name in fast-moving consumer goods, SIAN’s previous site lacked the functionality and design language expected by today’s B2B buyer. The brief was clear: create a platform that instils confidence, reflects the brand’s professionalism, and delivers on customer expectations.
Built around the buyer. Designed for growth.
We reimagined the SIAN website as more than a digital catalogue, it became a high-performance ecommerce platform tailored to how their customers think, shop and work. Every element, from UX flows to product layout, was optimised for ease, speed and trust driving over £750,000 in new revenue within the first three months of launch.
