Deliverable
Brand Identity
Scope
Content creation
Date
Apr 1, 2024
Wroxton House – A refined digital presence for a refined countryside stay
Nestled on the edge of the Cotswolds, Wroxton House Hotel offers warm hospitality, stylish rooms, and elegant event spaces, but its digital presence hadn’t caught up. Ruffled helped reshape the website and brand content to reflect the guest experience, improve SEO visibility, and drive direct bookings. The result: a fuller, more engaging site that gives guests every reason to book direct.
A beautiful hotel hidden behind dated content
Despite offering high-quality rooms, weddings, and conference services, Wroxton’s digital touchpoints weren’t telling the full story. Room photography was outdated, content was thin, and the website lacked SEO structure, all of which left the hotel over-reliant on OTAs for bookings. The brief: rebuild the hotel’s digital presence to reflect the experience and recover control of the booking funnel.
Refreshed content. Restructured site. Reclaimed revenue.
We delivered a full website content upgrade designed to increase engagement and drive conversions:
On-location photography and videography to showcase the charm of the rooms, food, and public spaces
Expanded website structure with dedicated service pages for weddings, conferences, dining, and seasonal offers
SEO optimisation across the site to improve rankings for key regional searches, service-based queries and site health
Direct booking tools integrated throughout to reduce OTA dependence and encourage conversion
The new site doesn’t just look better, it performs better. Guests now get a complete picture of what Wroxton offers, helping them confidently book directly through the hotel’s site.